Department: Online Communications
Location: ISKCON Bangalore (On-site)
Job Type: Full-time
Reports to: Digital Marketing Manager

About ISKCON Bangalore:

ISKCON Bangalore is a spiritual and cultural organization dedicated to sharing the timeless wisdom of Vedic scriptures and the practice of Krishna consciousness. Our digital platforms are a vital gateway for building a global community of spiritual seekers, sharing profound knowledge, and supporting our mission. We are looking for a passionate and skilled individual to join our team and use their professional expertise for a higher purpose.

Position Summary:

We are seeking a results-driven PPC Manager to own our paid advertising efforts across all digital platforms. The primary goal of this role is to drive online donations and support our mission-critical initiatives. You will be responsible for managing a significant annual budget (₹1-2 Crore) and executing the entire campaign lifecycle to achieve measurable and impactful results.

Key Responsibilities:

Campaign Management: Plan, create, and manage end-to-end paid campaigns on platforms including Google Ads (Search, YouTube) and Meta Ads (Facebook, Instagram).

Donation-Focused Strategy: Design and optimize campaigns with the primary objective of increasing online donations, while also supporting secondary goals like lead generation and event registrations.

Budget & Bidding: Manage an annual ad budget of ₹1-2 Crore, ensuring efficient allocation, optimal bidding strategies, and a strong Return on Ad Spend (ROAS).

Execution & Optimization: Conduct thorough keyword research, write compelling ad copy, set up conversion tracking, and continuously A/B test ad creatives and landing pages to improve performance.

Reporting & Insights: Monitor, analyze, and create detailed performance reports. Provide actionable insights to the team on campaign performance, KPIs, and areas for improvement.

Exploration: Research and test new advertising platforms and opportunities to expand our reach and impact.

Qualifications & Experience:

  • 3-5 years of hands-on experience managing PPC campaigns.
  • Proven, demonstrable experience managing significant ad budgets (in the range of ₹1Cr + annually).
  • High proficiency in Google Analytics (GA4) and Google Tag Manager is essential.
  • In-depth knowledge of Google Ads and Meta Ads platforms and best practices.
  • Strong understanding of the full campaign lifecycle, from research and setup to optimization and reporting.
  • Google Ads and/or Meta Blueprint certifications are highly preferred.
  • Excellent analytical skills with a talent for interpreting data to drive decisions.

The Ideal Candidate:

  • Is results-oriented with a sharp focus on achieving and exceeding KPIs.
  • Is analytical, detail-oriented, and highly organized.
  • Is proactive and capable of working independently to manage campaigns.
  • Possesses a genuine interest in or respect for the spiritual mission of ISKCON.
  • Is an excellent communicator who can clearly present performance data and insights.

What We Offer:

  • A competitive monthly salary.
  • The unique opportunity to align your professional skills with a spiritual purpose.
  • A supportive and collaborative work environment.
  • Daily access to free, sanctified prasadam.
  • Opportunities for spiritual guidance and development.
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