web analytics

• Experience: 2 to 4 Years of relevant industry experience.
• Skills : Social Media/WordPress
• Department: FOLK.
• Eligibility: Any Degree
• Requirement: Bachelor’s degree in Marketing, Business Administration, Graphic Design, or related fields.

Responsibilities:
Job Purpose:
To establish and maintain a strong digital presence for FOLK, drive high-quality lead generation campaigns, and ensure consistent engagement with the target audience to achieve organizational outreach objectives.

Key Responsibilities:

  1. Digital Marketing Strategy and Execution
    ● Develop and execute a comprehensive digital marketing strategy to enhance FOLK’s presence on social media platforms such as Instagram, Facebook, YouTube, and LinkedIn.
    ● Create and manage engaging content for digital campaigns, ensuring alignment with FOLK’s vision and branding.
    ● Monitor and analyze social media trends to optimize campaigns and increase reach and engagement.
    ● Plan and execute paid ad campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn to achieve maximum visibility and conversion.
  2. Lead Generation
    ● Develop and implement lead generation campaigns to achieve a consistent inflow of 500+ qualified leads per quarter.
    ● Create and optimize lead funnels, including landing pages, email sequences, and form submissions.
    ● Collaborate with the CRM Manager to manage and nurture leads effectively.
    ● Use A/B testing and analytics tools to refine lead-generation strategies and improve ROI.
  3. Content Creation and Design
    ● Collaborate with the Content Development Specialist and Event Coverage Team to produce visually appealing marketing materials.
    ● Design eye-catching posters, pamphlets, brochures, and infographics for campaigns (digital and print).
    ● Create engaging ad creatives and promotional content tailored to the target audience.
  4. Analytics and Reporting
    ● Monitor and report on the performance of digital marketing campaigns using tools like Google Analytics, Meta Business Suite, and others.
    ● Generate weekly and monthly reports to track KPIs, campaign performance, and lead conversion metrics.
    ● Provide actionable insights based on data analysis to optimize future campaigns.
  5. Collaboration and Teamwork
    ● Work closely with the Content Development Specialist and Event Coverage Team to ensure consistent messaging across all platforms.
    ● Coordinate with external agencies or freelancers for specialized tasks when required.

Key Result Areas (KRAs):

  1. Execution of successful digital campaigns that enhance FOLK’s online presence.
  2. Generation of consistent, high-quality leads (target: 500+ leads per quarter).
  3. Design and delivery of impactful digital and print-ready marketing materials.
  4. Timely reporting of campaign performance and actionable insights.
  5. Effective collaboration with internal teams to ensure alignment of goals and messaging.

Key Performance Indicators (KPIs):
Digital Marketing:
● Growth in social media followers and engagement (Target: 15-20% growth per quarter).
● Reach and impressions from organic and paid campaigns.
● Click-through rates (CTR) for ads (Target: ≥2-3% CTR).

Lead Generation:
● Number of leads generated per week (Target: 500+ leads).
● Conversion rate from leads to prospective participants (Target: ≥10%).
● Cost per lead (CPL) optimization (Target: Reduction by 10% quarterly).

Content and Design:
● Number of posters, brochures, and digital creatives produced per month (Target: 8-10).
● Feedback from stakeholders on the quality of marketing materials (Target: 90% positive feedback).

Analytics and Reporting:
● Accuracy and timeliness of campaign reports (Target: 100% adherence to deadlines).
● Insights derived from data that lead to actionable improvements (Target: ≥3 action points per campaign).

Qualifications and Skills:
Educational Background:
● Bachelor’s degree in Marketing, Business Administration, Graphic Design, or related fields.
Professional Experience:
● Minimum of 3 years of experience in digital marketing, lead generation, and campaign management.
● Proven track record of running successful ad campaigns and generating qualified leads.

Technical Skills:
● Expertise in social media platforms and analytics tools (e.g., Facebook Ads Manager, Google Analytics).
● Proficiency in graphic design tools like Adobe Photoshop, Illustrator, and Canva.
● Familiarity with CRM tools (e.g., HubSpot, Zoho CRM) for lead tracking and management.
● Basic knowledge of HTML/CSS or wordpress is a plus.

Soft Skills:
● Strong organizational and project management skills.
● Excellent communication and copywriting abilities.
● Analytical mind-set with a results-driven approach.
● Creative thinker with attention to detail and design aesthetics.

Key Competencies:
● Strategic Thinking.
● Creativity and Innovation.
● Data-Driven Decision-Making.
● Team Collaboration.
● Time Management and Multitasking.

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