Sri Srinivasa Govinda is the archa incarnation of the Lord. He is the bestower of all benedictions. Even today, millions of devotees go to Tirumala regularly to have darshan of Sri Venkateshwara, who is also known as Srinivasa. The Lord has mercifully appeared at Hare Krishna Hill to bless the devotees.
In this shrine you will also have darshan of the lotus feet of Padmavati Devi and the utsava Deities of Sri Krishna Rukmini Satyabhama. The suprabhata seva is performed every day at 5:00 AM. A special abhisheka seva is performed every Friday, at 5:15 AM. The moolavar Deity of Sri Srinivasa Govinda is bathed with milk, curd, ghee, honey; water mixed with jaggery, and sanctified water from nine kalashas. After the abhisheka the Lord is adorned in vishesha alankara. You can also have the netra darshan of the Lord on Fridays.