In 1994, he initiated an integrated social development project for the benefit of the rural people of Mysore and Mandya districts. A model, prototype organic farm based on natural and earth-friendly farming methods along with an internationally accredited farmer-training center has been setup in the 110-acre land on the banks of river Kaveri in Srirangapatam.

The primary purpose of this is to establish self-sufficient farming communities. The farming techniques employed are traditional and organic to promote pro-environmental agriculture. Hundreds of farmers are deriving inspiration to adopt environmental and soil friendly agricultural methods researched and disseminated scientifically from this model farm. Rural women are trained in this farm in the practices and methods of organic farming. This farm is also supporting hundreds of farmers during the transition from chemical to organic farms. Many neighboring farms have successfully converted into organic farms.

He initiated the Akshaya Patra program to provide mid-day meals to underprivileged children in the Government schools of Bangalore Rural District during July 2000. Everyday 9,73,147 children are being fed as of November 2008, with a full nutritious mid-day meal under this program across fourteen locations in India.